How to engage parents online more effectively

By Nora Carr, APR, from e-School News, February 15, 2012. — Parenting is the toughest and most important role most adults will ever have. Yet, far too many feel ill equipped to handle the job. Others are simply too busy making ends meet, or so overwhelmed by life that parenting simply takes a back seat to more pressing concerns. To help parents feel more confident in interacting with school personnel, and to bridge the knowing-doing gap, organizations like GreatSchools Inc. and companies like Houghton Mifflin Harcourt (HMH) are teaming up with schools and districts to offer free, online learning opportunities for their families. Designed with low-income families in mind but suitable for all parents, the program combines short lessons with an online community and personalized coaching—all in English or Spanish.

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