Beloved PBS KIDS Character Helps Kids Instruct Parents on Distracted Driving

On any given day across America, approximately 660,000 drivers use cell phones or manipulate electronic devices.  Nationwide, more than 1,300 people are injured every day on the nation’s highways as a result of a distracted driving crash.  Who better to lead a first-of-its-kind project to turn the tide on texting and driving — “Game Over: Empowering Kids to Prevent Distracted Driving” — than Ruff Ruffman: Humble Media Genius, who has generated 40 million video streams since its launch last year and won a Parent’s Choice Gold Award?

The Connecticut Department of Transportation’s Governor’s Highway Safety Program and WGBH created this initiative to encourage kids to become better passengers and to play an active role in helping parents keep their eyes on the road.  In addition to the resources shown in this video, you’ll find other fun learning experiences with Ruff Ruffman at — where else? — PBS LearningMedia.

We’d appreciate hearing what you think about this initiative.  Please leave a comment.


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